Description of the company

Optimal Hotels & Residences emerges as a company dedicated to hotel management and consultancy. The services provided cover various aspects including consulting and franchising.

From the very beginning our philosophy was to differentiate the perception of our services from bigger companies, being more personalized. As we all know, in times of economic revival it is relatively easy to generate sale. Problems arise in difficult moments, as the current economic crisis or rather economic depression.

In such times of economic difficulties, more than ever, the enterprise needs to optimize costs. In order to facilitate this, Optimal Hotels & Residences emerges, occupying a role comparable to the one of a private teacher or tutor, who helps the hotel owner to improve and to learn more about the complex and rapidly changing world of tourism.

Optimal Hotels & Residences offers essential services at favourable prices 

Consultancy

One branch of our business is consultancy, directed towards hotel owners looking for professional assessment from an experienced team with strong knowledge of the subject.

Our company will perform at its best in order to maximize profits, by analysing the current situation of the establishment on the market, creating and putting in process commercial actions that follow our clients´ selling strategies, setting them in front of competitors. The outcome is qualitative as well as quantitative.

Consultancy services provided are mainly the following:

• Evaluation and assessment of management operations and standards 
• Optimising of costs and staff
• Quality strategies operation manuals development  
• Staff training 
• Customer loyalty programme projects  
• Development and implementation of business plan 
• Development and implementation of information systems  
• Development of marketing strategies 
• Creation of added value and corporate identity 
• Assessment in branding, naming and creation of brand 
• Development of seasonality strategies for a hotel 
• Staff selection
• Interior and design suggestions 

Commercial via Own Brand 

This branch of our business is directed towards chains wishing to optimise their resources by outsourcing their commercialisation. In this way, they will be able to reduce and control costs, as well as increase in sales. This increase is due to the broad know-how possessed by the team of Optimal Hotels & Residences, acquired during more than 50 years in more than a dozen national and international companies. The exact scope of services rendered depends on the kind of outsourcing, which either can be complete (on-line and off-line) or partial (on-line).

• International commercialisation using GDS/IDS reservation centre 
• Integration in networks of agencies, directories and on-line distributers 
• Audit and commercial reports on a monthly basis 
• On-line and off-line staff training in commercialisation 

Commercial Franchise on-line 

Directed towards properties looking for differentiation of their establishment in combination with a maximising of their profits, without lowering the established quality standards, Optimal offers its franchisees a complete market situation analysis from the date of signature of the contract. Once the establishment has started to operate under the brand of Optimal Hotels & Residences, the franchisee receives the following services on a regular basis:

• International commercialisation using GDS/IDS and reservation centre 
• Integration in networks of agencies, directories and on-line distributors  
• Audit and commercial reports on a monthly basis 
• On-line and off-line staff training in commercialisation 

Commercial Franchise 

Directed towards properties looking for differentiation of their establishment in combination with a maximising of their profits, without lowering the established quality standards, Optimal offers its franchisees a complete market situation analysis from the date of signature of the contract. Once the establishment has started to operate under the brand of Optimal Hotels & Residences, the franchisee receives the following services on a regular basis:

• Bookings via travel agencies and tour operators  
• International commercialisation using GDS/IDS and reservation centre 
• Integration in networks of agencies, directories and on-line distributors  
• Audit and commercial reports on a monthly basis 
• On-line and off-line staff training in commercialisation 

Full Franchise 

Directed towards properties looking for differentiation of their establishment in combination with a maximising of their profits, without lowering the established quality standards, Optimal offers its franchisees a complete market situation analysis from the date of signature of the contract. Once the establishment has started to operate under the brand of Optimal Hotels & Residences, the franchisee receives the following services on a regular basis:

• Evaluation and assessment of management operations and standards  
• Optimising of costs and staff 
• Development and implementation of business plan 
• Development and implementation of information systems  
• Development of marketing strategies  
• International commercialisation  
• Implantation of general quality system
• Access to central purchasing 
• Customer loyalty programme projects  
• Creation of added value and corporate identity 
• On-line and off-line staff training 
• Staff selection 
• Legal advice